PACIFIC COAST COFFEE ASSOCIATION
PACIFIC COAST COFFEE ASSOCIATION
Upcoming Events
Convention 2012
Since 1932, the Pacific Coast Coffee Association has strived to encourage growth and prosperity in the coffee business. As we enter our 81st year as a business trade association, we continue to celebrate and support all businesses and entities operating in the coffee industry.
Sept 20 thru Sept 22, 2012
Welcome
81st PCCA Convention
The Resort at Pelican Hill
Sept 20-22, 2012
HOLIDAY PARTY
December 2, 2011
McCormick & Kuletos
San Francisco, CA
New Member Spotlight
Quick Links
Wilbur Curtis
Meet Our Board Of Directors
Click Picture to Enlarge
The 2011-2012 PCCA Board of Directors was installed at the September Convention
BECOME A "Q GRADER"
CQI Grader Test Preparation
F. Gaviña & Sons-Vernon, CA
February 6th - February 10th
Coffee News From PCCA
12TH ANNUAL
PETE McLAUGHLIN CUPPING COMPETITION
DATE: May 4th 2012
Origin: Costa Rica
The Annex - San Leandro, CA
Please click on below link for results of the Coffee Life Storage Project conducted by Michael Gaviña and presented at our Coffee Shelf Life Storage Seminar in June
Here is the presentation link:
FUTURES SEMINAR
"Futures and Options
3-Day Seminar".
JANUARY 18, 19, 20, 2012
The Annex - San Leandro, CA
Keep me notified of upcoming events. Please submit your name and email address below
Iced coffee a trend that's grounds for celebration
By Michelle Locke, Associated Press
Posted: 07/13/2011 01:00:00 AM PDT
It wasn't too long ago that a cup of cold coffee wasn't worth beans. But these days iced coffee is one hot brew.
Last year, the restaurant industry served up 500 million orders of iced, frozen or what are categorized as "slushie" coffee drinks, says Bonnie Riggs, restaurant industry analyst for NPD Group, a major market research firm.
That compares with 400 million in 2006, an impressive performance considering there's been an intervening recession which typically nips at discretionary items like specialty coffee drinks.
"Iced coffee has completely evolved in the past decade," says Buffy Maguire, who with her husband runs two Java Beach Cafes in San Francisco and is opening a third.
Iced coffee drinks on today's menus
Sierra Schreiner pours coffee over ice at Cafe Madeleine in San Francisco. (AP Photo/Eric Risberg)
involve more than just pouring regular coffee over rocks. The beans used are premium, just as with hot coffee, and there are special preparations taken to bring out the best of the flavor.
At Java Beach, coffee is steeped overnight or sometimes longer using a coarse grain and cold water, no heat. "What that process does is there's virtually no acidic quality to the coffee. It just brings out this really caramel-y, chocolate element of the coffee that's really divine," she says.
Who's selling iced coffee?
Just about everyone, from big-timers like Dunkin' Donuts, Starbucks, and McDonald's to most local shops, like Java Beach. Even 7-Eleven now offers an iced coffee beverage in two flavors.
A few fun facts: Nearly 60 percent of iced coffee is consumed at breakfast, 20 percent is treated as a snack, 13 percent of sales are for lunch and 4 percent for dinner. Consumption is heaviest in the Northeast and the frosty java is more popular with women than men.
At Dunkin' Donuts, iced coffee is "fast becoming as hot, pardon the pun, as our classic cup of hot coffee," says Scott Hudler, the company's vice president of brand marketing.
Dunkin' Donuts uses a double brewing process that keeps the flavor consistent. "It's never bitter, it's not watered down," says Hudler.
Iced coffee is a caloric chameleon. It can be as Spartan as black coffee on the rocks or as hedonistic as a syrup-flavored, whipped cream-
infused dessert-in-a-cup. And in case you were wondering, a cold cup of joe still packs a jolt of caffeine.
At Java Beach, "I do give people a warning," Maguire says. "It's so smooth that you can drink quite a lot of it."
Maui Oma Coffee Roasting Company
Please check out this article about the PCCA 80th Annual Convention below written by
Diane Faulkner/CoffeeNetwork.
The Resort at Pelican Hill
